Tag Archives: search marketing

Links worth a click #17

Some informed viewing for you this week.

First up, Coca Cola’s approach to social media in video form. Sure it’s big budget, but there are smart lessons in here. Love how they’ve used the word liquid which is a creative way of linking their strategy to their products. How could you do something similar?

Second, a video showing how Google search continues to evolve to the personal needs of the user.

Finally, the latest user data from Linkedin (for January 2012) shows how the platform continues to add users around the world. Some interesting intelligence for presentations.

 

Links worth a click #15

A week with some great online content, tips and tricks.

PowerPoint as content: PowerPoint gets a hard press, in and out of meetings. But, used correctly, it can be turned into social media gold. Have a quick read of this blog post and see what ideas it sparks for you and your customers.

Business blogging: Here’s a piece for those amongst you managing or considering blogs, a list of ten great things to include in your thinking.

Some useful advice next on designing paid search (pay per click) campaigns that deliver.

Apparently, it’s no longer six degrees of separation when it comes to human relationships. According to Facebook, its 800m users give you access to anyone in the world (if they are on Facebook) in only 4 hops.

Using video? You should be. And it should be optimised. Here are some tips on how to optimise online video, with a natural focus on YouTube.

More next week. Happy Thanksgiving, Black Friday shopping weekend!

Links worth a click #9

At the end of every week, I look to pull some highlights from the huge amount of marketing and technology content I stumble across each week online. Here is a round up of this week’s ‘must reads’.

Mobile: As more people access the web through their phones, greater consideration needs to be given to the web experience on a significantly reduced screen. Here are five simple steps to getting started with mobile marketing.

Keywords and SEO: 4 helpful tools including some bespoke Hubspot tools for identifying the right keywords.

Social media ROI: A guide to measuring the results of your social media strategy [Infographic]

Engagement: Hubspot has conducted research that suggest engaging in conversation doesn’t grow your reach which is at odds with widely held beliefs [Infographic]

Last week I posted part one of a series on blogging from expert Jeff Bullas, How a Blogger can Build a Global Audience from Zero. Here’s part two: Marketing & Momentum

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Links worth a click #8

Every week (when time permits) I try and consolidate some of the more relevant marketing and technology content I stumble across here on the blog. Here is a round up of this week’s ‘must reads’.

Infographics have reached saturation point but few people actually know how to create them. Emma Cossey showed us how to create your own Twitter infographic with Visual.ly

The engaging Econsultancy blog talked about how marketers are always attracted to shiny new things, which can be a blessing and a curse, especially if you are easily distracted.

We learned this week how ruthless Apple can be in defence of its pioneering technology when Samsung’s Galaxy Tab 10.1 was barred from sale in most of Europe. Lesson: if you’re going to copy rather than innovate, you still need to be sufficiently creative.

And in other technology news, warnings have been issued about a major attack on Facebook on 5th November.  My advice is to make sure your settings and information are airtight.

An interesting post on why search and email are still more important than social media as digital tools. To me, this has greater significance to B2B marketers as search remains the priority tool of choice in researching business partners and products with email the route of communication.

Serious about blogging? A series that Jeff Bullas is pulling together will give you some pointers from his incredible experience. Here’s Part One: How a Blogger can Build a Global Audience from Zero.

Finally, if you are looking to make your video’s a little more interactive, why not give Viewbix a try?

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Is social taking over search?

There is without doubt a growing influence of social media sites and profiles on search. With 750m Facebook users, 200m users of Twitter, 1bn daily users of Google and well over 100m on Linkedin before we even look at video, image, document sharing, bookmarking and so on, it is a phenomenon that shows little sign of abating.

Sharing is at the heart of all social media and increasingly search results too as this Slideshare illustrates. The risk is that search results become less relevant as they are based more on recommendations on social media rather than objective search engine optimisation but time will tell.

For now, keep looking for and using your ‘like’ , ‘share’ and ‘+’ buttons, especially those below!

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My Twitter Week (we 18 March 2011)

Here’s this week’s wrap up from the last seven days. Hope one of the links informs, entertains, challenges or inspires you.

Monday: @JezHunt put a great article about sales process management and success in my path. Despite it being two years old, ‘Why 8% of sales people get 80% of the sales’ made for compelling and relevant reading.

@Econsultancy ‘s ‘Affiliate’s guide to dominating big niches with SEO’ provided a personal account of monetizing and maximising blogs, landing pages and search . A must read if you are looking to make money online.

Tuesday, and my favourite topic, content marketing (business social media utilising PR and other material) was itself repackaged by @hubspot who created the very readable ‘8 Ways to Use Inbound (content) Marketing to Retain Customers’.

On Wednesday, @Junta42, the team behind the Content Marketing Institute and The Content Marketing Playbook tweeted their latest blog post offering ‘Tips To Make Your Blog More Reader-Centric’. I love the simple, and blindingly obvious advice to turn blog questions and comments into further new content.

Thursday, I found a little time to catch up on the excellent Social Media Examiner blog. Their latest offering on upgrading your Linkedin account made for compelling reading and has left me thinking that it might be worth the investment. I rounded off Thursday in awe of the work @BBN_B2B have put into their “B2B Lions” website which serves as a showcase of the world’s best B2B websites.

The last post of the week involved Britvic’s CEO on why it is essential to keep your employees up to date with your vision and your performance.

What have you been reading this week that is worthy of sharing?

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4 ways to drive web traffic with SEO

This fourth and final part of my SEO series considers how to drive traffic to the website ‘off the page’. This involves getting links to your website on as many other websites as possible, the ethical way!

1. Link building: Search engines place importance on incoming links and, as a result, ‘link building’ has emerged as a critical part of the optimisation process. Explained simply, 100 websites offering a link to your website collectively implies that your site is relevant and worth visiting. So start thinking creatively about where your target audience congregate online.

2. Indexing: Make sure your website is correctly indexed with the major search engines. Most search engines have an address like Google where you can input your website’s domain name for ranking.

3. Social media optimisation: If you haven’t already, you should consider setting-up profiles with major high traffic sites such as LinkedIn, Facebook, YouTube and Flickr. They consistently feature on the first page of most searches alongside company websites.

4. Digital PR: In line with the thinking behind social media optimisation, often a top ranking position in a search belongs to a reference or article on a well visited news or media site. This could be in a specific b2b sector (for example, in the food sector – Food Navigator) or Yahoo! for more general, b2c searches.

Summary: An unrelenting global news cycle, the rise in self publishing and the ‘always on’ nature of the internet means there will always be somebody, somewhere interested in what you have to offer. Having content distributed more widely, with more back links, gives browsers a better chance of finding you when they need to.

Image: iPhoneMatters

An extended version of this post originally featured on the BDB Blog in October 2010. Click to read it in its entirety.

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