Interesting and very readable slide set looking at how some of the biggest companies, trailblazing brands and cutting edge products and services didn’t actually set out to solve an existing problem.
They were the result of incredible gambles on future trends that for the most part paid off.
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Assuming you have an array of profiles online, when did you last Google yourself?
You really should. It’s fascinating to see the changes in content. A few months ago you may have expected your Facebook, Linkedin and Twitter accounts to dominate. But in a short space of time, Google has taken this over dramatically with it#’s +1 and Circles roll out. Sites like Quora and Slideshare are fast improving, whilst WordPress and Twitter are holding their own.
The interesting change in terms of Twitter as you scroll through the first few pages is that specific tweets rather than just a profile are being collected too. Interesting because it is making you more searchable by what you are posting rather than just having a profile.
So personally, and professionally, it makes the notion of thinking before you hit ‘send’, ‘post’ ‘submit’ all the more important now, don’t you think? Footballer Joey7Barton might want to take note.
NB: No Foursquare or Empire Avenue in sight. Personally, I think that speaks volumes.
Posted in Digital, SEO / Search
Tagged Facebook, Google, internet marketing, Linkedin, marketing, marketing assassin, Quora, rene power, search engine optimisation, seo, Slideshare, wordpress
Why are we here? How can we add value? How can we make a difference? How can we inspire and be inspiring? How can we leave a legacy? And who are the people to drive us to achieve?
This will help. I particularly get the message on slide 34 about making best use of time! The takeaway messages are below the slides.
1. Goals: Know where you are going.
2. Love: Do something you are passionate about.
3. Work: Doing something worthwhile and well takes time.
4. Time: Stop wasting it and procrastinating.
5. Real: Use your own voice and tell your own story.
6. Rock: Be remarkable. Don’t be functional, be amazing.
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Peter Thomson thinks so with this thought provoking slide set looking at the importance of delivery above all else. Some areas of potential disagreement but the tenants are sound. Happy customers often become repeat customers. Take charge of ensuring you can get your product into their hand when they need it (the Coke approach).
It all looks great for consumer marketers, but what about b2b where the procurement process is more involved, more considered and more decentralised, influenced by many different individuals with different needs?
Posted in business, General
Tagged business strategy, execution, marketing, marketing assassin, postaday, postaday2011, rene power, Slideshare, strategy, Wordpress postaday2011