Tag Archives: Slideshare

Ten social media trends for 2012

An interesting set of slides from Comscore which previews/summarises the key findings from their latest social media report. (Using SlideShare to preview downloadable paid/free content is itself an interesting example of content marketing in action that will be explored more in a future post).

It’s not a surprise to me to see data which supports claims such as

  • Social networking is the most popular online activity in the world
  • Microblogging platforms like Twitter have emerged as a disruptive new force in social networking, news and entertainment
  • Mobile devices are fuelling an addiction to social

Slides 20-26 detail how Facebook truly dominates the social scene. How the site is even winning in most individual countries and regional markets is pretty astounding too.

What trends are you expecting or hoping for in 2012?

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Problem solving vs. market creation

Interesting and very readable slide set looking at how some of the biggest companies, trailblazing brands and cutting edge products and services didn’t actually set out to solve an existing problem.

They were the result of incredible gambles on future trends that for the most part paid off.

Like this blog? Share it, tweet it, comment on it. 

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Google Power

Assuming you have an array of profiles online, when did you last Google yourself?

You really should. It’s fascinating to see the changes in content. A few months ago you may have expected your Facebook, Linkedin and Twitter accounts to dominate. But in a short space of time, Google has taken this over dramatically with it#’s +1 and Circles roll out. Sites like Quora and Slideshare are fast improving, whilst WordPress and Twitter are holding their own.

The interesting change in terms of Twitter as you scroll through the first few pages is that specific tweets rather than just a profile are being collected too. Interesting because it is making you more searchable by what you are posting rather than just having a profile.

So personally, and professionally, it makes the notion of thinking before you hit ‘send’, ‘post’ ‘submit’ all the more important now, don’t you think? Footballer Joey7Barton might want to take note.

NB: No Foursquare or Empire Avenue in sight. Personally, I think that speaks volumes.

Twenty modern marketing challenges

“Out there in some garage is an entrepreneur who’s forging a bullet with your company’s name on it” Gary Hamel

One of twenty fascinating quotes contained in this slide set from Conversation Agent Valeria Maltoni. All testify to some of the more fundamental challenges facing the modern marketer. Much of it resonated with me, hence the share.

Note: RSS/email subscribers may need to visit the site to view the slide set.

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Making a dent

Why are we here? How can we add value? How can we make a difference? How can we inspire and be inspiring? How can we leave a legacy? And who are the people to drive us to achieve?

This will help. I particularly get the message on slide 34 about making best use of time! The takeaway messages are below the slides.

Six takeaways:

1. Goals: Know where you are going.

2. Love: Do something you are passionate about.

3. Work: Doing something worthwhile and well takes time.

4. Time: Stop wasting it and procrastinating.

5. Real: Use your own voice and tell your own story.

6. Rock: Be remarkable. Don’t be functional, be amazing.

Note to email/RSS subscribers: Slides only visible at the blog.

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Tips on marketing, innovation and being remarkable

Two great takeaways in this slide set I spotted during this week’s review of the latest uploads to Slideshare, in addition to the great embedded YouTube video functionality half way through.

1. Work on your elevator pitch. Conventional wisdom says you have 30-60 seconds to get across what you do. Maybe if you work in Canary Wharf. The rest of us probably have 10 seconds max.

2. Slides 21+ – first doesn’t win and remarkable beats first every time.

Kudos to Charlie Wollborg

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Does execution eat strategy for breakfast?

Peter Thomson thinks so with this thought provoking slide set looking at the importance of delivery above all else. Some areas of potential disagreement but the tenants are sound. Happy customers often become repeat customers. Take charge of ensuring you can get your product into their hand when they need it (the Coke approach).

It all looks great for consumer marketers, but what about b2b where the procurement process is more involved, more considered and more decentralised, influenced by many different individuals with different needs?