Whilst conducting some research into social media uptake in the speciality chemical sector, I happened across a great slide deck that outlines how chemicals giant BASF goes about it.
With a dedicated social media manager and senior management buy-in, this is about as socially emersed as B2B marketing gets.
Slides of particular relevance to me include
[Slide 4] The statistics that support why they engage on social media
[Slide 11] How different tools and platforms like content, dialogue, news flow and aggregation are used separately and together
[Slide 14] How it is all brought together as a social newsroom (FirstDirect also doing this)
[Slide 17] How to use call to actions on Facebook
Sometimes we have to see how the big boys do it, in order to take the best from it. We may not all have the resource to bring to bear, but the attraction of social media for the smaller B2B firm is that, like most digital marketing, it doesn’t take a lot to stand out from the crowd in your sector.
Play to your strengths, identify your niche and above all, add value to the people of most interest to you.
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