In true Wiley Press style, this post will appeal to Twitter novices or ‘act as a reference to the rest of you’.
The rise of influence scoring tools like Klout which try to monitor the impact of social media activity has put measurement in the spotlight. There are an incredible number of tools you can draw upon to establish passive and active audience, who is retweeting your content, who your best followers are and where you exert the most influence.
But doesn’t the point of using Twitter ultimately lie in being part of the conversation and engaging with a group of likeminded people in relation to a particular subject? If this is true, then hash tags offer the best, and most immediate way of achieving this.
Hashtags are words that you often see in a tweet preceded by a # sign, link tweets and allow them to be grouped, searched and followed. Hash tags are now common place when it comes to following and discussing real time news events, sporting events, high interest television programmes and increasingly to support conferences, exhibitions and other events at every pre, during and post event stage.
Here’s a real time search on b2bmarketing:
Hashtags.org quickly and easily tells you who is using specific hash tags, giving you visibility of a conversation which may have developed beyond your ability to track it in Twitter or a professional Twitter client, like TweetDeck or Hootsuite.
Give it a whirl, it might open up some interesting conversations and some interesting new connections.