Tag Archives: Twitter

Links worth a click #14

In the week where Richard Branson got his hands on Northern Rock, and Tesco and Asda fought in the digital space (Tesco with new AR and Asda with a transactional and price comparison iPhone app), here are some of the other interesting digital marketing related things that caught me eye.

Love this from the Twitter blog. They tracked who was talking about 11.11.11 on 11 November 2011. It’s an interesting animation showing the reach of Twitter, the power of hashtags and trends and how they can go global – all in thirty seconds of animation.

If you are considering, or are already running your own Linkedin groups, you might like to know that there is now an analytics dashboard for group managers, released this week. Offers some great demographics of your members.

Another day another infographic. This one provides some quotable statistics on who is using Facebook and Twitter. Gender, age, income, location and frequency, there will be a stat in here for everyone.

It’s getting increasingly difficult to find objective search results from Google now we’re all logged in. A new tool, hidden away in the search menu called Verbatim might just be able to help you find what you want rather than what Google or your friends think you want.

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Links worth a click #12 – my digital week

In the week where Google announced an update to its Chrome browser [link], X-Factor voting in the US hit Twitter [link] and BlackBerry owner RIM braced itself for millions of lawsuits, here are some of the other more business focused digital marketing articles that caught me eye.

First up, and the one that needs your time this Friday lunchtime, is Econsultancy’s excellent 25 B2B social media case studies. B2B cases are notoriously difficult to come by, so credit to anyone who pulls them together. (You may also want to check out my previous post on Facebook cases).

New from Linkedin, are you making the most of your former classmates and colleagues? A new feature ‘Classmates’ might just help unlock a few doors.

Social media isn’t just for big business. Small businesses can embrace the power of the Internet and the connectivity of social media to punch above their weight.

Finally, one on Facebook with a great little summary of how to get your fan base crowdsourcing and working for you.

Q: What do you make of these developments and what have you been reading this week? 

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Links worth a click #11

In the week where millions of users were left without Internet and email as BlackBerry servers in Slough suffered a serious outage (read outrage) whilst Apple secured 1 million iPhone 4S pre-orders in a week in the US alone , here are some of the other interesting digital marketing related things that caught me eye.

First up, Facebook advertising with the news that Facebook ad click-through rate has increased by 18.5%, claims TBG. I’ve been waxing lyrical about Facebook [link] as an emerging and untapped b2b marketing resource of late and think that the targeted advertising opportunities might just yield a return for those early b2b adopters. Key word = targeting.

Want to see who is sharing your tweets? TweetReach might help identify your biggest fans.

And if you’re not tweeting, why not? Maybe it’s your nervous CEO. Reviewing this 28 point list might help you see the social media world from their perspective and help gather some insight to change their mind and see the benefits.

It wouldn’t be a round up without some content from the lovely inbound marketing experts at Hubspot. This week they offered some good examples in their piece outlining 9 must-haves for the perfect landing page.

Finally, a piece exploring B2B cold calling best practices together with my comment on whether such a thing even exists in modern business?  Surely there should be no such thing as a cold call these days with all the profiling information available?

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Lessons in Twitter and Twitter Marketing [#TwitterTips]

I ran out some off-the-cuff pointers on how to get the most from Twitter today. Thought I’d share, it might become a useful 140 character manifesto to live your Twitter life by.

Twitter gets a mixed press but recently announced that there were 100 million active users. Most use it as intended as a way of connecting in a social sense with like minded individuals. A growing number of business professionals and brands are using it to provide thought leadership, expert opinion and advice and in so doing to drive trust and business.

It’s an incredible tool, that in the right hands and deployed with a strategy, can yield impressive results. Here are the tweets. I’ll let you decide.

Your personal or professional brand is everything. Twitter is a distribution tool that has now found its way into search rankings. Make your name count – on Twitter and elsewhere on the web.

It’s so lame using a logo, colour block or clever piece of artwork. People engage with people. If it is a corporate account, give it a face. KelloggsUK have different people manage the account everyday to keep it fresh, and human.

Your Twitter bio is what people see when they decide to follow you. Enough said.

It’s good form to pay back, or pay it forward depending on your point of view. I personally find it hypocritical that some social media gurus build up huge followings but don’t follow many of them back. It’s also a credible way of building your following as you’re seen to be engaging.

Twitter, for the most part is an open book. Want to establish yourself? Run with the pack. Identify the influencers and join them. Follow the people who follow them and who they’re following. Tweet relevant content and in time they will follow you too.

Expert positioning and leadership is built from the twin bases of value and trust. Use tools like Google and RSS to fuel your Twitter activity and easily source relevant material without having to go looking for it every day. It will change your life. For more on why and how read this.

A crucial message this one, almost ruined by my inability to check character limits. The missing word is reputation! The point is that tweets are in context to the Twitter platform. Too much Twitter speak, use of hashtags and too frequent posting could clutter the streams of your Linkedin connections and put them off.

For reasons I can’t quite explain I use Hootsuite on the computer and TweetDeck on the smartphone. Both offer access to a wide variety of social networks, the ability to monitor keywords and tailored searches but the advantage Hootsuite appears to have is group access to an account and scheduling. Important if you want to build an ‘always on’ profile.

This one is a little controversial. I was lukewarm for a long time but think if done in a way that doesn’t overly promote, spam or simply freak out new follows, it can be pretty effective and warm them towards you.

Twellow and 20ft are great tools that enable you to dig deeper into who you are connected to. As Twitter’s own analytics tools evolve, it will be interesting to see how API developers continue to innovate.

So, how are you using Twitter? What tips can you share?

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More compelling reasons to use Twitter

Here’s a great little infographic for the stats fans amongst you. It chronicles some of the headline numbers in respect to Twitter use.

It is truly fascinating to see just how many users and tweets are involved now, especially as the platform has been live for barely five years. And, from a business perspective, more companies and more brands are using Twitter to develop their profile, amplify their reach, deliver their campaigns and deepen the ties with their target customers.

Like this post? Share it. Retweet it. Add a comment. Support your favourite bloggers!

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Links worth a click #6

Links worth a click from the last week or so. Mostly picked to inform and educate but some may also serve the purpose of entertaining and engaging target audiences.

SEO & CONTENT7 New Ways to Improve Your Google Rankings . The key learnings naturally lie in creating relevant, useful content, lots of incoming links, seeding and sharing.

SOCIAL: Competition for attention online is hotting up as we learned this week that Google to launch own Facebook style social network. Apparently it will be less intrusive and more user friendly but will people really switch from existing platforms? Time will tell.

ONLINE PRTwitter launches Twitter for Newsrooms a new resource for journalists, and presumably PRs too.

BLOGGING: Here is a cool infographic detailing the different blogging platforms 

WEB VIDEO / ANIMATION: Interesting piece on the rise of animation on the web, with some good examples. Arguably more creative and not as expensive as video – an option for clients?

TWO RANDOM LINKS:

As Twitter hits 200m tweets a day meet the people who scored Twitter’s shortest usernames by signing up first.

The First World Problem (a rap by a slightly annoying American kid, but funny and puts a few things into perspective).

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Links worth a click #5

There have been some really interesting reads online.

Here is my pick from the last week, we 24 June 2011.

SOCIAL MEDIA:  Mashable offered up an interesting ‘Behind the Scenes’ on 8 Innovative Social Media Campaigns. My personal favourite is The Voice because it is a new take on reality contest TV and was perfect for social media.

B2B: I particularly liked the advice on keeping your mind on ‘next action’ as a driver on what and how to present in Social Media B2B’s post on How to Create Great B2B Presentations

FACEBOOK: Australia’s finest, Jeff Bullas has pulled together an overview of 5 creative Facebook pages. I was initially surprised in scrolling through to find games, movies, cars and lingerie, but hey it is Facebook!

SEO COPY: The ever useful Marketing Profs site published a handy little guide on writing with SEO in mind. Their Five Tips for Writing Content That Keeps Pace With B2B Searches included titbits such as staying aware and staying relevant.

BLOGGING: If you need to get your CEO on board with your social media thinking, here is a useful post designed to get them involved in the blog side of things.

Now, a three way tie for content of the week:

EBOOKS: First off Hubspot’s How to Write and Launch an Ebook That Generates Leads. Staggeringly useful.

INFOGRAPHICS: Secondly, a must try: Infographics are all the rage right now if you have a dataset you want to present in an innovative way. Here are 5 tools to help turn data into infographics.

WEBSITES: Finally, from Econsultancy, and just to make most of you feel your age, just look at how some of the UK’s top e-commerce sites have changed in the past five years (or in some cases not changed).

Hope you see something you like. More next week.

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