Tag Archives: You Tube

What social media means to me?

A quick post in advance of a Social Media Forum Europe avalanche.

 

I posted a YouTube video at the show yesterday and am now trying to get the most views to secure myself a shiny new iPad2. Check out the video and help me boost my numbers!

Many thanks.

Normal service resumes shortly!

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How to make a sexy car ad

If, like me, you tend to fast forward through the ads because you watch all your television on a hard disc player such as a Sky+ box, it may take a while for interesting ads to register on your radar.

Advertising, the original interruption marketing tool, still has validity as it goes more direct response and increasingly viral in reach.

But remember that if you add advertising (in whatever format) to your marketing toolkit, it is used to specifically raise awareness and bring about some kind of response. For that to happen it needs to be relevant, it needs to resonate with and engage your target audience.

It is for these reasons that I liked the recent Volvo ‘How to make a sexy car ad’ when I stumbled upon it this week.  because it tackles the conventions of the traditional car ad head on, in a thoughtful, creative and engaging way.

Five ways to think more creatively about your marketing

Whether you are in the creative business, have a team to motivate or customers to provide creative solutions for, thinking creatively is essential.

But a longer than usual holiday period, coupled with short days, miserable weather and clients and customers slow to get off the mark can all contribute to quickly  stagnating creative thinking.

In the constantly switched on world, how can we create time and space for ourselves to think creatively about the challenges we face and break the cycle of thinking inside the box?

Here are five techniques that I use, maybe they will be useful to you.

1. Upset your daily / weekly routine: Once a week take a different route, look out the window. Take the train or bus rather than the car. If you can, walk. Look at the billboards, bus stops and read the local free paper. The objective is to come off ‘autopilot’ and take in the creative stimulus around you.

2. Use your time more efficiently: Take your lunch hour and use it productively. Set up a Google Reader account, sign up for some blogs and news feeds related to your sector, your speciality and your interests. Or join some Linkedin groups and join the discussions. Or scan content on YouTube or Slideshare. The point of these activities are to open yourself up to available free content and influence.

3. Read something new: Is there anything you don’t understand or want to understand in more detail? Learning stimulates the grey matter and can be powerful in equipping you with greater capacity to think more creatively in the future. Hit the Amazon bestseller list – it doesn’t have to be a business or self help book, but they might be a good start. The reason to consider this is to learn from others.

4. Handle meetings differently: Creative brainstorms can actually inhibit creative thinking. Why? Dull, uninspiring boardrooms are not generally conducive to free flowing ideas, time pressures are usually set, and the loudest or most senior people in the room usually dominate the discussion. Break these conventions be setting an agenda, dishing out the brief in advance, relocating the meeting to a coffee shop, park, museum, the client’s offices and encouraging the involvement of all not the will of the chairperson. The reason for going to these lengths is to achieve creative ‘breakthrough’.

5. Look at brands you like and learn from them: Who is to say that b2b packaging companies, food service or building product manufacturers can’t learn from high profile b2b, b2c or fmtg brands? That professional services businesses can’t learn from coffee chains? What do the brands you trust do well? How do they treat you, how do they communicate, how do they encourage you to engage further and deeper?

Which ever way you view it, creativity is a key differentiator, and the ability to quickly and decisively tackle complicated communications challenges demands creative thinking.

What do you think?

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Top Tweets of the Week (we 7 Jan 2011)

Monday 3 Jan: I liked Seth’s blog called ‘Maybe next year’ because it was about ignoring the little voice in your head and all the doom merchants. Read this and get off your backside: Seth’s Blog: ‘Maybe next year’ http://bit.ly/esxKRN via @ThisIsSethsBlog

Tuesday 4 Jan: I signed up to the WordPress Postaday initiative for 2011 this week. They have set up  cool daily blog full of blogging inspiration to help avoid blogger avoid writers block. Check it out here http://ow.ly/3y59D

Wednesday 5 Jan:  I retweeted this from @BtoBSocialMedia on How to Create Your Own YouTube Channel in 10 Minutes because video as we know brings websites, blogs, interaction and engagement to life http://bit.ly/aMbb65

Thursday 6 Jan: Thought this link provided a useful guide to Twitter newbies and a refresher to those who have been active for a while, via @PublicityGuru: 50 Ways to FAIL On Twitter http://bit.ly/fJfIT0

Fridy 7 Jan: I love a good white paper and the guys at @KomoriAmerica have put together a cracker on good social media, especially useful for those operating in b2b marketing http://bit.ly/eJHnZp

MMC Learning digital marketing courses testimonial

Imran, Helen, Danielle and the guys at MMC Learning are doing a great job of bringing high-quality digital marketing training to the masses. Since spinning out as a university funded business a few years ago, MMC Learning is now self-sufficient and is leading the way in Internet-hosted, distance self learning.

The courses are filled with the latest content, engaging video and audio and a range of case studies and use a blended mix of online presentations, supplementary reading and application based assignments to challenge students.

I recently filmed a short testimonial for them. Whether you are new to marketing, new to digital or have a team to train, it might be worth you checking MMC Learning out.

Incidentally, this is my first ‘video’ post. I’ll be talking about the importance of video as one of the best social media tools for b2b marketers this week.

The b2b social media challenge – is this you?

Change, by its very nature, isn’t easy. Humans are programmed to resist. So, convincing a manager or business owner of the benefits in moving from controlling and broadcasting your message to operating in a more engaging and sharing way takes guts and self belief.

Social media is in fact a horrible catch-all umbrella term. It does little for b2b marketers who work in professional markets, so it is best to start small and start focused.

Don’t waste time setting up Facebook pages and Twitter feeds if, for example, you sell valves and seals through an international distribution network (though over time having accounts aids search engine optimisation). Instead, opt for Linkedin to build your profile, join groups and forums and position as an expert in the issues that arise out of valve disfunction.

Consider submitting news and opinion releases and posting responses on prominent industry news sites. Over time this might provide opportunities to produce white papers and open up speaker opportunities using the latest webinar technology. With video accounting for around 50% of all Internet search, use YouTube to host a video channel dedicated to showing why your products, services and people are best in class.

This is all social media – relevant to b2b – but without jumping on the Facebook/Foursquare bandwagon. Taking a focused approach will give your business a more enriched online presence, placing it where your audiences are more likely to congregate. As importantly, it positions you as an innovative lynchpin to your organisation, as you enable the company to reach out to potential customers hitherto unreachable.

Image from Dilbert.com