Tag Archives: YouTube

Links worth a click #17

Some informed viewing for you this week.

First up, Coca Cola’s approach to social media in video form. Sure it’s big budget, but there are smart lessons in here. Love how they’ve used the word liquid which is a creative way of linking their strategy to their products. How could you do something similar?

Second, a video showing how Google search continues to evolve to the personal needs of the user.

Finally, the latest user data from Linkedin (for January 2012) shows how the platform continues to add users around the world. Some interesting intelligence for presentations.

 

Links worth a click #15

A week with some great online content, tips and tricks.

PowerPoint as content: PowerPoint gets a hard press, in and out of meetings. But, used correctly, it can be turned into social media gold. Have a quick read of this blog post and see what ideas it sparks for you and your customers.

Business blogging: Here’s a piece for those amongst you managing or considering blogs, a list of ten great things to include in your thinking.

Some useful advice next on designing paid search (pay per click) campaigns that deliver.

Apparently, it’s no longer six degrees of separation when it comes to human relationships. According to Facebook, its 800m users give you access to anyone in the world (if they are on Facebook) in only 4 hops.

Using video? You should be. And it should be optimised. Here are some tips on how to optimise online video, with a natural focus on YouTube.

More next week. Happy Thanksgiving, Black Friday shopping weekend!

Tips on marketing, innovation and being remarkable

Two great takeaways in this slide set I spotted during this week’s review of the latest uploads to Slideshare, in addition to the great embedded YouTube video functionality half way through.

1. Work on your elevator pitch. Conventional wisdom says you have 30-60 seconds to get across what you do. Maybe if you work in Canary Wharf. The rest of us probably have 10 seconds max.

2. Slides 21+ – first doesn’t win and remarkable beats first every time.

Kudos to Charlie Wollborg

Share

My Twitter Week (w/e 13 March 2011)

Here’s some links worth a click from the last seven days:

Right off the bat, MarketingProfs reported on how YouTube topped Facebook & Twitter in User Satisfaction. Despite 7 in 10 users of Facebook returning to the site within 7 days, it seems more people share more content on YouTube.

Mark Shaeffer penned the excellent Six ideas to get your company blog out of the fog. In it he dissects the blog, looks at the data and comments on design, structure, content and promotion. A must read if you produce any kind of online content.

Over on Utalkmarketing, I stumbled on a post examining why marketers shouldn’t let email marketing drop off the radar. This backs nicely into stats I recall from last year about how social media can help create an audience but opt in email allows you to provide personalised content. There is still a place for email in the modern marketing mix.

The very readable SocialMediaB2B blog posted an interesting piece looking at how to make social media interesting more digestible and relevant for clients and managers with 6 Ways to Format B2B Social Media Reports.

Staying on the social media front, it always seems to be a challenge to locate good case studies. Here are five of the latest that involve social media from a PR perspective from Mashable.

The last one this week provided more proof Facebook isn’t everything with Econsultancy’s Top 50 brands in social.

More next week.

My Twitter week (w/e 6 March 2011)

A belated post (everthing seems to be belated at the moment with two boys and a marathon to consider!)

Monday was Oscar’s fall out day, where The Social Network missed out on the biggies. It was fascinating watching the breakfast shows falling over themselves to get a minute with the celebrities attending the post Oscar’s parties. Quite why people like Jamie Oliver and Katie Price were there remains beyond me.

In the Twittersphere, Econsultancy were remarking on another brand penalised for dodgy SEO practice, this time JC Penney. Be warned, like TV licence vans, they get you eventually. New rules on product placement on British TV were unveiled, paving the way for fries with everything.

Tuesday came with news that The ASA is now including online campaigns, websites and email marketing within its policing claims remit.

Wednesday, I headed to Technology for Marketing and Advertising at Earls Court. If you missed my write-ups, head over the BDB Blog or click here and then here. There was still time (and wifi) to pick up the ‘official’ launch of Seth Godin’s new output from his publishing Domino Project, a new book called Poke the Box.

Thursday saw Charlie Sheen‘s Guinness Book of Records entry following his tigerblood enfused Twitter antics hit the mass media.

On Friday, a genius Royal Wedding cash-in was unveiled in the form of two stories centred on new Mr Men character Little Miss Princess. The ever inspiring @oneforty posted a blog on 8 Ways to Use Social Media to Track Your Competition.

What have you been reading and sharing in the last seven days?

My Twitter Week (21-27 Feb 2011)

A round up of what I’ve been reading, clicking and sharing over the last seven days. There were a number of really good reads this week, please take a minute to check over them, there will be something for you!

In a week where the top Twitter trends were understandably dominated by the spread of democratisation in the Middle East and the earthquake in New Zealand, good marketing was initially hard to find.

1. CONTENT It was Tuesday before a great blog post surfaced, where on the Savvy b2b Marketing blog, the girls were looking at how to overcome the four main challenges in b2b content marketing. If you’re lazy, the four challenges are using content, producing content, delivering consistently engaging material and best practice dissemination of content.

2. BLOGGING From there, it was interesting to get Mark Schaefer’s take on how to make your company blog connect like a personal blog which is a real problem for many businesses right now trying to dip their toe in the digital social media space.

3. BUSINESS In business news, it was interesting to read that recession busting Asda outlined plans to share a £27m bonus windfall with staff. And not an Ocado van in sight!

4. SOCIAL MEDIA Back on the internet marketing front, Social Media Examiner published a very impressive read reviewing the 22 Hot New Social Media Tools Worth Exploring. I particularly liked the look of CinchCast (audio recording on the go), Screenr (screen capture software) & Onlywire (blog aggregation).

5. WEB TV Meanwhile, YouTube was moving further into the realm of online TV channel with the news that fans could soon be tuning in to NBA basketball & NHL ice hockey games live on YouTube.

6. PUBLISHING The always insightful Harvard Business Blog had Joshua Gans musing on the present and future of digital publishing and the changing relationship with ‘content complementors’.

7. B2B SOCIAL MEDIA The Excellent MarketingProfs posted on How to Create a B2B Facebook Community, again an enduring discussion topic at marketing conferences around the world right now.

8. BLOGGING Hubspot published a useful rundown of the top 100 marketing blogs. Disappointed not to be in there, but it may be one for the future. At the time of writing I just got picked up by the NYTimes (item 7), so fame can’t be far away!

9. LINCHPIN Finally, the doyen of modern blogging and business thinking. Seth Godin returns to his latest work to ask ‘Are you a linchpin?’ Here’s the blueprint.

What have you been reading, and what do you think to any of these?

10 top recession marketing tips

Recession marketing, bootstrapping, call it what you will. These are difficult times as business buyers shop around for the best suppliers offering the best all-round deals.

The Marketing Assassin blog was spawned in the recession and was a response to the excess and confused marketing that blights our profession.

Most companies don’t have seven [six, even five] figure marketing budgets and can’t count on award winning agencies, so they have to be targeted and smart.

Here is a quick fire list of ten things you should be doing to ensure you give your business the best chance of success, whilst at the same time restricting cost.

1. Apply a metrics-based approach to every marketing project. If an activity doesn’t fit with a business objective, stop it immediately. This is especially relevant to costly advertising plans and trade shows.

2. Cancel magazine and news subscriptions and set up Google Reader RSS feeds and Google Alerts. If articles get placed, buy print quality PDFs and reprints for marketing purposes, it will be cheaper in the long run.

3. Tap into freelancers rather than bulking up on staff. The recession has created a huge and experienced community of talented but displaced creative individuals that can be brought in on short term projects. Use them as required in stead of taking on additional headcount cost.

4. Move any new employees and kit to the ‘cloud’. Consider using free Google docs rather than costly MS Office.

5. Visit your most profitable customers and tell them how much you value them. Create reasons to talk to them and see them more. Present some insight, fresh ideas, act as a connector by facilitating introductions to other clients.

6. Engage / re-engage customers via email. Send an opt in email suggesting you will contact them quarterly and showcase latest work, ideas, industry trends and insight. Remind them what you excel at, and advise them of any changes, improvements and news. A simple html email designed and delivered through a service like Dotmailer will suffice.

7. When you cut back or cancel your advertising plan (point 1), use measurement  as an excuse and adopt a PR based approach instead. PR has longer legs and supports leadership and credibility objectives – essential in the b2b sale.

8. Use existing content. Give lots of presentations? Repackage and host on Slideshare. Add a audio commentary and captions and post to YouTube. Recreate PR as blog posts and white papers. Produce best practice presentations for use as webinars. In essence adopt free to use social media techniques, but the right ones for your business.

9. Use Linkedin. A global network of 80m (stats vary) business people means your future customers, suppliers, freelancers and recruits are all there. Use search filters available for free from the home page.

10. Feed all news, blog content to your website home page to bolster SEO, to your Linkedin company profile page and to a Facebook business page. If you don’t have one of these, set one up, if for no other reason than SEO. (More on Facebook for business in upcoming posts, bookmark the blog now).

Most businesses are working on reduced budgets in 2011 yet have to deliver more just to stand still. Give yourself the best chance by being focused on critical objectives, removing unnecessary cost and stimulating demand in your products and services.

Images: Michael G Holmes, Craven Publishing