I’m giving a conference presentation on social media use in b2b marketing and PR today. (Doesn’t stop a guy blogging though!)
This great deck from Stefanos Karagos backs up a lot of what I’m going to be talking about in terms of planning out social media use in the same way you would with any other marketing activity, setting objectives and KPIs on which to judge success. Firming up your audience, the content that is going to engage them and the platforms and tools to deliver it.
But hang on, what’s the return? Find out more in here. Illuminating and interesting stuff.